The plea has been issued by Dementia Friendly Keighley, formed by volunteers 18 months ago.

Considerable work has already been carried out within the Airedale Shopping Centre, whose manager, Steve Seymour, is the group’s chairman.

But now members are trying to promote the message to other traders, agencies and organisations.

One business that has recently got involved is the town’s Yorkshire Building Society branch. It is working towards the Dementia Action Alliance Award, and staff have volunteered their help to the group.

“We would like to see ‘Working to become Dementia Friendly’ stickers in all our shops and businesses in the town,” said Dementia Friendly Keighley secretary, Sandra Kelly.

“When people with dementia see these stickers, they feel confident they will get the help and assistance required from people with a little understanding of what their needs might be. Help and understanding is all people with dementia need in order to be able to live well for longer in their own community.”

The group also raises funds, to provide services and activities for people living with dementia.

It supports a memory group – which provides a chance for carers and family members to meet while their loved ones take part in activities – there is a singing group, The Singing Teapot, and weekly seated exercise classes.

E-mail info@dementiafriendlykeighley.org.uk or contact Sandra on 07869 736286 or Hannah Lynsey on 01535 677177 to get involved in the campaign.